{"product_id":"hydra-prime-spf50-hydrating-face-primer","title":"Hydra Prime SPF 50","description":"\u003cdiv class=\"accordion-item product-accordion__details\"\u003e\n\u003cdiv id=\"Product9726164140323AccordionDetails\" class=\"accordion-content product-accordion__details-content border-b border-gray-dark\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"pb-lg text-gray-slate\"\u003e\n\u003cdiv class=\"product-accordion__details-content-description rte\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW58074755 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW58074755 BCX0\"\u003e\u003cspan class=\"TextRun SCXW58074755 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003eDETAILS - \u003cbr\u003e\u003cbr\u003eYour SPF’s glow-up.\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"TextRun Highlight MacChromeBold SCXW57561238 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW57561238 BCX0\"\u003e\u003cstrong\u003eHydra Prime SPF 50\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun Highlight SCXW58074755 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003emulti-tasking daily SPF 50 that hydrates, primes, and protects all skin tones. Clinically shown to reduce fine lines, boost moisture by 57%\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003e**\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003e, and improve texture and tone\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003ewith a\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW58074755 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003esmooth, radiant finish and no white cast.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"TextRun Highlight SCXW58074755 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003ePowered by niacinamide,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW58074755 BCX0\"\u003eectoin\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW58074755 BCX0\"\u003e, and beet root to defend skin and prep it — makeup optional.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW58074755 BCX0\"\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}' class=\"EOP SCXW58074755 BCX0\"\u003e \u003cbr aria-hidden=\"true\"\u003e\u003ci\u003e*Not available for purchase outside the US\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Paragraph SCXW58074755 BCX0\"\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}' class=\"EOP SCXW58074755 BCX0\"\u003e\u003cbr aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}' class=\"EOP SCXW58074755 BCX0\"\u003e\u003cspan class=\"s1\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e\u003cspan\u003e 1.69 Fl. Oz. | 50 mL\u003c\/span\u003e\u003c\/span\u003e\u003cbr aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}' class=\"EOP SCXW58074755 BCX0\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW58074755 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW58074755 BCX0\"\u003e\u003cem\u003e\u003cspan class=\"TextRun SCXW58074755 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan data-ccp-charstyle-defn='{\"ObjectId\":\"ac0262f4-8a9e-5820-b908-2d943c5f7113|1\",\"ClassId\":1073872969,\"Properties\":[201342446,\"1\",201342447,\"5\",201342448,\"1\",201342449,\"1\",469777841,\"Aptos\",469777842,\"Arial\",469777843,\"Aptos\",469777844,\"Aptos\",201341986,\"1\",469769226,\"Aptos,Arial\",268442635,\"24\",469775450,\"normaltextrun\",201340122,\"1\",134233614,\"true\",469778129,\"normaltextrun\",335572020,\"1\",469778324,\"Default Paragraph Font\"]}' data-ccp-charstyle=\"normaltextrun\" class=\"NormalTextRun SCXW58074755 BCX0\"\u003e**In an independent study of 32 women\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"469777462\":[20,360],\"469777927\":[0,0],\"469777928\":[1,1]}' class=\"EOP SCXW58074755 BCX0\"\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item product-accordion__why-you-ll-love-it\"\u003e\n\u003cbutton class=\"accordion-header product-accordion__why-you-ll-love-it-header flex justify-between items-center py-lg w-full\" type=\"button\" aria-expanded=\"true\" aria-controls=\"Product9726164140323AccordionWhyYouLlLoveIt\"\u003e\u003cspan class=\"accordion-header__text h6\"\u003eWHY YOU'LL LOVE IT\u003c\/span\u003e\u003cspan class=\"accordion-header__icon w-[12px] text-0\"\u003e\u003csvg class=\"icon icon--caret-down\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 12.08 6.67\" aria-hidden=\"true\"\u003e\u003cpath d=\"m0,0l6.01,6.67L12.08,0l-6.07,4.06L0,0Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\n\u003cdiv id=\"Product9726164140323AccordionWhyYouLlLoveIt\" class=\"accordion-content product-accordion__why-you-ll-love-it-content border-b border-gray-dark\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"pb-lg text-gray-slate rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003eDaily, lightweight, broad-spectrum SPF 50 \u003c\/li\u003e\n\u003cli\u003eBreathable, barrier-strengthening primer and sunscreen \u003c\/li\u003e\n\u003cli\u003eForms an antioxidant shield to protect from environmental stress \u003c\/li\u003e\n\u003cli\u003eClinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging \u003c\/li\u003e\n\u003cli\u003eBlurs and smooths the appearance of uneven texture and fine lines \u003c\/li\u003e\n\u003cli\u003ePreps and primes skin for smooth, perfected makeup application  \u003c\/li\u003e\n\u003cli\u003eSilky texture blends invisibly with no white cast, residue, piling or greasy feeling \u003c\/li\u003e\n\u003cli\u003eMicrobiome-friendly by creating a balanced environment for optimal skin health \u003c\/li\u003e\n\u003cli\u003eMulti-tasking formula boosts moisture levels, refines texture, and provides sun protection \u003c\/li\u003e\n\u003cli\u003eUplifting citrus scent with fresh, herbaceous undertones \u003c\/li\u003e\n\u003cli\u003eWear alone for a smooth, radiant look or with makeup for staying power without disruption \u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types and tones \u003c\/li\u003e\n\u003cli\u003eHoused in luxe, travel-ready packaging  \u003c\/li\u003e\n\u003cli\u003eVegan, Cruelty-Free, Paraben-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free, Gluten-Free \u003c\/li\u003e\n\u003cli\u003eClinically tested, Dermatologist tested and Noncomedogenic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHIGHLIGHTED INGREDIENTS \u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ehelps blur the look of dark spots and refines surface texture. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEctoin\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeet Root\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps improve the look of skin texture and helps retain moisture. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBisabolol\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ehelps soothe and calm sensitive skin. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcetyl Zingerone\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps reduce redness, fine lines and signs of aging.   \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCLINICAL RESULTS \u003c\/strong\u003e \u003cbr aria-hidden=\"true\"\u003e\u003cem\u003e\u003cstrong\u003e*In an 8-week independent study with 32 women:\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% showed up to 57% more moisture instantly* \u003c\/li\u003e\n\u003cli\u003e100% saw fine lines and wrinkles visibly soften in 4 weeks*  \u003c\/li\u003e\n\u003cli\u003e97% showed improvement in moisture levels after 18 hours*  \u003c\/li\u003e\n\u003cli\u003e81% saw dark spots fade* \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUSER PERCEPTION CLAIMS\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e96% saw no white cast, no greasy feel* \u003c\/li\u003e\n\u003cli\u003e90%+ said it layered well under makeup* \u003c\/li\u003e\n\u003cli\u003e80%+ saw smoother, more even-toned skin* \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAFTER 18 HOURS OF WEAR:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% agreed the product is easy to blend*  \u003c\/li\u003e\n\u003cli\u003e100% agreed the product feels more like a moisturizer than an SPF*  \u003c\/li\u003e\n\u003cli\u003e96% felt it was easier to apply an even coat of foundation after using this primer*  \u003c\/li\u003e\n\u003cli\u003e96% agreed the primer makes it easier to apply foundation after*  \u003c\/li\u003e\n\u003cli\u003e96% agreed the product has the perfect amount of grip to lock in makeup*  \u003c\/li\u003e\n\u003cli\u003e93% agreed this primer keeps their skin hydrated all day*  \u003c\/li\u003e\n\u003cli\u003e90% agreed their makeup lasted longer with the primer*  \u003c\/li\u003e\n\u003cli\u003e90% felt their skin tone and texture looked more even after application*  \u003c\/li\u003e\n\u003cli\u003e90% agreed their makeup looked intact 18 hours after application*  \u003c\/li\u003e\n\u003cli\u003e87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars*  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProven to increase the wear of ABH Impeccable foundation for up to 16 hours*  \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e*In an 8-week independent study of 32 women\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSHADE BREAKDOWN\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 1 invisible shade  \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item product-accordion__how_to_apply\"\u003e\n\u003cbutton class=\"accordion-header product-accordion__how_to_apply-header flex justify-between items-center py-lg w-full\" type=\"button\" aria-expanded=\"true\" aria-controls=\"Product9726164140323AccordionHowToApply\"\u003e\u003cspan class=\"accordion-header__text h6\"\u003eHOW TO APPLY\u003c\/span\u003e\u003cspan class=\"accordion-header__icon w-[12px] text-0\"\u003e\u003csvg class=\"icon icon--caret-down\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 12.08 6.67\" aria-hidden=\"true\"\u003e\u003cpath d=\"m0,0l6.01,6.67L12.08,0l-6.07,4.06L0,0Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\n\u003cdiv id=\"Product9726164140323AccordionHowToApply\" class=\"accordion-content product-accordion__how_to_apply-content border-b border-gray-dark\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"pb-lg text-gray-slate rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cul\u003e\n\u003cli\u003eFor optimal sun protection, apply 15 minutes before sun exposure.\u003c\/li\u003e\n\u003cli\u003eApply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).\u003c\/li\u003e\n\u003cli\u003eBlend into skin using fingertips.\u003c\/li\u003e\n\u003cli\u003eUse more if applying to the ears, neck, and decolleté area.\u003c\/li\u003e\n\u003cli\u003eApply daily as the last step in your skincare routine and before makeup (if any).\u003c\/li\u003e\n\u003cli\u003eAllow the formula to absorb into skin before applying makeup.\u003c\/li\u003e\n\u003cli\u003eRe-apply at least every 2 hours for optimal sun protection benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePRO TIPS\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIf you are using solely for SPF protection, we recommend the length of two fingers. Squeeze sunscreen along the length of the two fingers—your\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eindex and middle fingers\u003c\/strong\u003e—from the base to the tip. \u003c\/li\u003e\n\u003cli\u003eUse alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.\u003c\/li\u003e\n\u003cli\u003eReapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"accordion-item product-accordion__ingredients\"\u003e\n\u003cbutton class=\"accordion-header product-accordion__ingredients-header flex justify-between items-center py-lg w-full\" type=\"button\" aria-expanded=\"true\" aria-controls=\"Product9726164140323AccordionIngredients\"\u003e\u003cspan class=\"accordion-header__text h6\"\u003eINGREDIENTS\u003c\/span\u003e\u003cspan class=\"accordion-header__icon w-[12px] text-0\"\u003e\u003csvg class=\"icon icon--caret-down\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 12.08 6.67\" aria-hidden=\"true\"\u003e\u003cpath d=\"m0,0l6.01,6.67L12.08,0l-6.07,4.06L0,0Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\n\u003cdiv id=\"Product9726164140323AccordionIngredients\" class=\"accordion-content product-accordion__ingredients-content border-b border-gray-dark\" aria-hidden=\"false\"\u003e\n\u003cdiv class=\"pb-lg text-gray-slate rte\" data-variant=\"53674524508451\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, ISODODECANE, BUTYLOCTYL SALICYLATE, POLYMETHYLSILSESQUIOXANE, GLYCERIN, BUTYLENE GLYCOL, C12-15 ALKYL BENZOATE, NIACINAMIDE, FRUCTOOLIGOSACCHARIDES, BETA VULGARIS (BEET) ROOT EXTRACT, SODIUM POLYACRYLOYLDIMETHYL TAURATE, GLUCONOLACTONE, ARGANIA SPINOSA KERNEL OIL, ACETYL ZINGERONE, FRAGRANCE, TOCOPHEROL, TOCOPHERYL ACETATE, ACETYL GLUCOSAMINE, ECTOIN, ACRYLATES\/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BISABOLOL, SODIUM BENZOATE, POTASSIUM HYDROXIDE, POTASSIUM LACTATE, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, LACTIC ACID, CALCIUM GLUCONATE, GERANIOL, LINALOOL\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients are subject to change. For the most complete and up-to-date list of ingredients, refer to the product packaging.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Z E H D","offers":[{"title":"Default Title","offer_id":52765120233753,"sku":null,"price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/1946\/0889\/files\/ABH_STD_Hydra-Prime-US_01_Hero_1.webp?v=1783053624","url":"https:\/\/thezehd.com\/products\/hydra-prime-spf50-hydrating-face-primer","provider":"Z E H D","version":"1.0","type":"link"}