About Us
ZEHD, since 1995, is a French multinational omni-retailer of fashion and beauty products offering nearly 39 brands alongside its own private label, ZEHD collection. Owned and operated by the ZEHD GROUP in Paris, France, and defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted classics. The house carries a product range spanning cosmetics, skincare, fragrances, nail polish, beauty tools, body care products, hair care items, and fine jewelry in a world-class e-commerce site.
The Brand Inspiration
Every brand has a muse. Ours has been adored for centuries.
When the concept of Zehd Paris took shape, it was clear that the brand's three pillars: self-love, beauty, and desire, had already been embodied long before the brand existed. Not by a person. Not by a trend. But by the goddess of beauty and love, named Aphrodite. Known to the Romans as Venus. The oldest symbol of feminine power, beauty, and the magnetic pull of desire. She became our muse; the soul of this brand. And her silhouette portrait became our logo.
Aphrodite (Venus) was not the inspiration because she was perfect. She was the inspiration because she depicted beauty not as a standard to meet, but as a state of being.
And that is the woman Zehd Paris was created for; those who have grown into their identity, chosen themselves without apology, and now move through the world with grace, intensity, self-love, and style.
The Brand Name
In French, the letter Z is not pronounced "zee." It is pronounced zed. And in the French alphabet, it holds one singular position; the last letter. The final one. The end of everything that came before it.
ZEHD is that sound, shaped into a Fashion and Beauty House.
But the choice was never just about pronunciation. The last letter is the one that everything else leads to. It simply stands at the end; ultimate and inevitable.
This brand was built on the belief that self-love, beauty, and desire are not all things you begin with. They are things you grow into.
ZEHD is not a beginning. It is an arrival.
The Origin
It began with leather and a love for art.
In 1995, Madame Rose founded a small contemporary artisan house built on the craft of leather bags and art of sewing. No grand label. No blueprint. Just craft, passion, and a deep devotion to creating something beautiful with her hands. What she built was quiet; but it was real, and it was lasting.
Years later, her son Raymond was born into that world. He grew up surrounded by the discipline of craft, the language of fabric, and the belief that what you create with intention carries meaning beyond itself.
When Raymond came of age, he did not simply inherit what Madame Rose had built; he expanded it. He took the foundation she had sewn together and built upward, introducing beauty as a new pillar alongside fashion. Skincare, fragrance, cosmetics: a full world of beauty.
The artisan house became a fashion and beauty house in Paris, France named ZEHD Paris.
The House
ZEHD has always considered perfume the finishing touch on a dress. The house launched its first fragrance (French Accent) the scent was heavily sprayed in the salons during the Paris fashion show.
Today, ZEHD designs, develops, manufactures, and distributes products of the highest quality across three core businesses: Fashion, Fragrance & Beauty, and Watches & Fine Jewelry.
ZEHD is timeless.
