ZEHD is a French multinational omni-retailer of health and beauty products offering nearly 39 brands alongside its own private label, ZEHD collection. The brand is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted classics in a world-class e-commerce site.

The Brand Inspiration

Most brands have a muse. Ours has been adored for centuries.

Long before ZEHD existed, its essence already lived on; through beauty, and desire. Not in a person. Not in a trend. But in Aphrodite, the goddess of beauty and love, known to the Romans as Venus.

She is the oldest symbol of feminine power, beauty, and the magnetic pull of desire. She became our muse. The soul of this brand.

Our Brand logo is a silhouette drawn from her sculpture. A quiet tribute to timeless beauty.

The Origin

Raymond E. Jacobs believed that art, made with intention, outlives everything. He sought for a foundation worthy of that timeless belief. He found it in his love for art.

In 1995, his mother, Madame Rose, had established a small contemporary artisan house built on the art of sewing and the devotion of her hands. No grand label. No blueprint. Just passion and a deep love for creating something beautiful. What she built was quiet. But it was real. And it was lasting.

Raymond's childhood revolved around his mom's obsession for art and he took that foundation and gave it a Parisian home, a vision, and a future. Led the creative direction and built the architecture that turned art into The House of ZEHD.

The House of ZEHD

Raymond has always considered perfume the finishing touch on a dress. The house launched its first fragrance (De'Sire) the scent was heavily sprayed in the salons during the Paris fashion show and went on to become the brand’s best-selling fragrance on Amazon and its TikTok platform of 55K followers.