About the Product

What it is: A vegan, sulfate-free shampoo for damaged and color-treated hair enriched with Keravis and Astaxanthin that strengthens hair from within, prevents future breakage, softens strands, protects color vibrancy, and adds brilliant shine with every wash.

Item Form: Liquid Shampoo | Hair Type: Fine, Medium and Thick | Hair Texture: Straight, Wavy, Curly and Coily | Color Safe: Yes

What Else You Need to Know: Formulated specifically for damaged and color-treated hair, the Pureology Strength Cure Shampoo combines plant-based proteins and Asta-Repair technology to heal, strengthen, and protect hair that has been weakened by chemical treatments, heat styling, or environmental stress. Its highly concentrated, sulfate-free formula is gentle enough for daily use while delivering the kind of restorative results typically reserved for in-salon treatments. Vegan, cruelty-free, and packaged in recyclable packaging, it is a premium choice for damaged hair that deserves better.

Why It Works — Key Ingredients:

• Keravis: A strengthening plant-based protein that penetrates the hair shaft to repair damage, prevent breakage, and restore the structural integrity of weakened, color-treated strands.
• Astaxanthin (Asta-Repair Technology): A powerful antioxidant that helps heal and repair damaged hair from within, protecting strands from oxidative stress and environmental damage while supporting long-term hair health.

Ingredient Callouts: Keravis. Astaxanthin. Asta-Repair Technology. Sulfate-free. Paraben-free. Vegan. Cruelty-free. Color-safe. Recyclable packaging. Suitable for all hair types and textures.

What It Does:

• Strengthens damaged and color-treated hair with plant-based proteins
• Prevents future breakage and restores hair's structural integrity
• Softens hair, protects color vibrancy, and adds brilliant shine
• Sulfate-free and gentle enough for daily use on all hair types
• Vegan, cruelty-free, and free from a full list of harmful ingredients
• Packaged in recyclable packaging for a more sustainable wash day

How to Use:

• Apply to wet hair and work into a lather from roots to ends.
• Massage gently into the scalp and through the lengths of the hair.
• Rinse thoroughly with water.
• Follow with Pureology Strength Cure Conditioner for best repair results.
• Use regularly as part of your wash day routine for damaged and color-treated hair.

Ingredients: Please consult the packaging of the product purchased for the full and exact ingredient list, as formulations may be subject to change.

This list of ingredients may be subject to change. Please consult the packaging of the product purchased for the exact ingredient list.