About the Product

This award-winning mascara has earned its place in beauty history — a cult favourite among editors and makeup artists since launch, and a proud inductee of the Vogue 100 Beauty Hall of Fame. If your lash routine needs an upgrade, this is where to start. The specially engineered wand delivers exceptional length, volume, and definition for lashes that genuinely stop the room. The longwearing formula holds its own from morning meetings to late-night events — no smudging, no touch-ups required.

What it is: A lengthening and volumizing mascara that curls, lifts, and separates lashes for a bold, dramatic finish.

What it does: This iconic bestseller brings out the full potential of every lash. The precision-engineered brush features staggered bristles that reach deep to the root, building remarkable length and volume from the base up. The custom-domed tip uses fine precision bristles to lift, define, and curl even the smallest, most stubborn lashes. The glossy, jet-black, longwearing formula keeps lashes looking luxuriously silky and separated all day — no smudging, no clumping, no drying out.

What else you need to know: For amplified curl and length, start with a lash-curling primer to lift and prep your lashes, then layer this mascara on top for a show-stopping, wide-eyed finish.

How to Apply:

• Hold the wand horizontally and wiggle from side to side, working from the base to the tip, for maximum volume, length, and lift.
• Rotate the wand vertically and stroke upward to curl and separate lashes.
• Layer generously to build your desired level of drama.

Ingredients: Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, VP/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. [+/-: CI 77499 (Iron Oxides), CI 77007 (Ultramarines)].

Ingredient list is subject to change. Please refer to the product packaging for the most current information.