About the Product

What it is: A vegan, clean, and non-toxic mascara from Tower 28 that is 100% safe for sensitive eyes — ophthalmologist tested, contact lens safe, and allergy tested. The breakthrough triple-wave wand with three flexible, suspended bands visibly volumises, lengthens, and defines every single lash for the most amped-up, natural-looking lashes. Lightweight and endlessly buildable without getting crunchy or clumpy, and easy to wash off.

Item Form: Mascara | Use: Eyes / Lashes | Finish: Volumising, Lengthening, Defining, Natural-Looking | Key Actives: Castor Oil, Olive Oil Unsaponifiables, Cucumber Fruit Extract, Tocopherol | Applicator: Triple-Wave Dual-Sided Wand | Formula: Vegan, Clean, Non-Toxic, 100% Safe for Sensitive Eyes | Application Time: Day and Evening

What Else You Need to Know: The Tower 28 MakeWaves Mascara is a breakthrough clean mascara engineered for sensitive eyes that visibly volumises, lengthens, and defines every single lash without irritation, clumping, or crunchiness. The triple-wave wand features three flexible, suspended bands that target every lash individually — use the inner wave to build visible volume and the longer bristles to lengthen and define. The lightweight, endlessly buildable formula is easy to wash off, keeping irritation and lash breakage at bay. Ophthalmologist tested, contact lens safe, allergy tested, and 100% safe for sensitive eyes. Vegan and clean.

Clinical and Consumer Study Results:

In a third-party clinical test with 35 people including those with sensitive eyes: 94% agreed it did not clump. 97% agreed it did not smudge. 97% agreed it did not irritate eyes.

Why It Works — Key Ingredients:

Triple-Wave Dual-Sided Wand: A breakthrough applicator with three flexible, suspended bands that visibly lengthen and define every single lash and build boldness — use the inner wave for volume and the longer bristles for length and definition.

Castor Oil (Ricinus Communis): A nourishing and conditioning oil that moisturises and strengthens lashes with every wear, contributing to the formula's easy-to-wash-off, non-irritating, and lash-friendly performance.

Olive Oil Unsaponifiables (Olea Europaea): A deeply nourishing and conditioning lash active that supports lash health and flexibility, contributing to the formula's lightweight, buildable, and non-crunchy wear.

Cucumber Fruit Extract (Cucumis Sativus): A soothing and hydrating botanical that calms and comforts sensitive eyes during wear, contributing to the formula's 100% safe for sensitive eyes performance.

Tocopherol (Vitamin E) + Ascorbyl Palmitate (Vitamin C): A dual antioxidant complex that protects and conditions lashes, supporting lash health and resilience with every application.

Ingredient Callouts: Triple-wave dual-sided wand. Three flexible suspended bands. Castor Oil. Olive Oil Unsaponifiables. Cucumber Fruit Extract. Tocopherol (Vitamin E). Ascorbyl Palmitate (Vitamin C). Visibly volumises, lengthens and defines. Endlessly buildable. Lightweight. No clumping. No crunchiness. Easy to wash off. Vegan. Clean. Non-toxic. Ophthalmologist tested. Contact lens safe. Allergy tested. 100% safe for sensitive eyes.

What It Does:

Visibly volumises, lengthens, and defines every single lash for the most amped-up, natural-looking lashes.

Breakthrough triple-wave wand with three flexible, suspended bands targets every lash individually for buildable boldness.

Lightweight, endlessly buildable formula without getting crunchy or clumpy — easy to wash off.

Castor Oil, Olive Oil Unsaponifiables, and Cucumber Fruit Extract nourish, condition, and soothe lashes and sensitive eyes.

Ophthalmologist tested, contact lens safe, allergy tested, and 100% safe for sensitive eyes.

Vegan, clean, and non-toxic — keeping irritation and lash breakage at bay.

How to Use:

Use the inner wave of the dual-sided brush to build up visible volume.

Use the longer bristles to lengthen and define the look of lashes.

Build additional coats as desired for more volume and definition without clumping or crunchiness.

Full Ingredients: Aqua (Water), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables (Olea Europaea (Olive) Oil Unsaponifiables), Aminomethyl Propanol, Ricinus Communis Seed Oil (Ricinus Communis (Castor) Seed Oil), 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera (Rhus Verniciflua Peel Wax), Shorea Robusta Resin, Sodium Dehydroacetate, Glycerin, Lecithin, Cucumis Sativus Fruit Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499, CI 77491 (Iron Oxides), CI 77007 (Ultramarines).

This list of ingredients may be subject to change. Please consult the packaging of the product purchased for the exact ingredient list.