About the Product

What it is: A serum-powered, hydrating concealer with 18-hour wear that covers dark circles and blemishes while treating skin with active ingredients for a healthy, natural finish.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Highlighted Ingredients:

• Niacinamide: Visibly minimizes pores and evens skin tone while reducing the appearance of blemishes with continued use.
• Hyaluronic Acid: Delivers continuous hydration beneath the coverage for a comfortable, non-drying wear.
• Tranexamic Acid: Helps visibly reduce the appearance of dark spots and hyperpigmentation over time.

Ingredient Callouts: EWG Verified, vegan, cruelty-free, and free of parabens, sulfates, and phthalates.

What Else You Need to Know: Swipe Concealer is Tower 28's most skin-forward coverage product. The serum-powered formula covers dark circles and blemishes while active ingredients work beneath the surface to improve skin over time. 18-hour wear keeps coverage looking fresh and natural from morning to night — no touch-ups, no creasing, no compromise.

How to Use

Suggested Usage:

• Apply directly to areas of concern using the built-in applicator or a concealer brush.
• Blend with fingertips or a damp sponge for a seamless, natural finish.
• Build coverage by layering in targeted areas.
• Pro tip: Use the swipe applicator to apply product in a single stroke for quick, effortless coverage on the go.