About the Product

What it is: A scalp-soothing, strengthening shampoo for colour-treated and damaged hair from Aveeno — Blackberry Quinoa Protein Blend Strengthening Shampoo is formulated with Oat as the first ingredient, infused with Blackberry and Quinoa Protein to help protect colour-treated and heat-styled hair from damage. Prevents breakage and colour fade — farm-fresh inspired ingredients work together to promote a healthy scalp environment while enhancing your hair's natural beauty. Sulfate-free, paraben-free, and dye-free — safe for all hair types including colour-treated hair. Aveeno's oat is sourced from a small-town mill where pride and quality go hand in hand. From Aveeno — a trusted household brand established in 1945.

Format: Strengthening Shampoo | Size: 355ml (12 fl oz) | Key Actives: Oat, Blackberry, Quinoa Protein | Scent: Blackberry Quinoa Protein Blend | Hair Type: Damaged, Dry, Straight, Wavy, Colour-Treated, All Hair Colours | Formula: Sulfate-Free, Paraben-Free, Dye-Free | Benefits: Strengthening, Colour Protection, Breakage Prevention, Scalp-Soothing | Range: Aveeno Blackberry Quinoa Protein Blend

What Else You Need to Know: Aveeno Blackberry Quinoa Protein Blend Strengthening Shampoo with Oat, Blackberry, and Quinoa Protein helps protect colour-treated and heat-styled hair from damage — prevents breakage and colour fade while promoting a healthy scalp environment. Sulfate-free, paraben-free, and dye-free. Safe for all hair types including colour-treated hair.

Why It Works — Key Ingredients:

Oat (First Ingredient): A clinically proven scalp-soothing and hair-nourishing active — soothes the scalp and nourishes hair, contributing to the formula's scalp-healthy, strengthening, and farm-fresh inspired shampoo performance. Sourced from a small-town mill where pride and quality go hand in hand.

Blackberry: A clinically proven antioxidant-rich and hair-protecting botanical — works with Oat and Quinoa Protein to promote a healthy scalp environment and enhance hair's natural beauty, contributing to the formula's colour-protecting and damage-preventing shampoo performance.

Quinoa Protein: A clinically proven hair-strengthening and breakage-preventing protein active — helps prevent breakage and colour fade in colour-treated and heat-styled hair, contributing to the formula's strengthening, colour-protecting, and damage-preventing shampoo performance.

Ingredient Callouts: Oat. Blackberry. Quinoa Protein. Oat is the first ingredient. Scalp-soothing. Strengthening. Prevents breakage. Prevents colour fade. Protects colour-treated hair. Protects heat-styled hair. Promotes healthy scalp environment. Enhances natural beauty. Sulfate-free. Paraben-free. Dye-free. All hair types. Colour-treated hair safe. Farm-fresh inspired. Oat sourced from small-town mill. Established 1945. 355ml (12 fl oz).

What It Does:

Oat, Blackberry, and Quinoa Protein help protect colour-treated and heat-styled hair from damage — preventing breakage and colour fade while promoting a healthy scalp environment and enhancing your hair's natural beauty.

Sulfate-free, paraben-free, and dye-free — safe for all hair types including colour-treated hair.

How to Use:

Apply to wet hair — massage into scalp and hair, lather, and rinse thoroughly. Use regularly as part of your haircare routine. For best results, follow with Aveeno Blackberry Quinoa Protein Blend Conditioner.