About the Product

What it is: A medium-to-full coverage foundation with a natural, soft-focus airbrush finish powered by Niacinamide for visibly smoother, more even-toned skin over time.

Coverage: Medium to Full

Finish: Natural Matte

Formulation: Liquid

Highlighted Ingredients:

• Niacinamide: Visibly minimizes pores, evens skin tone, and reduces the appearance of blemishes with continued use.
• Hyaluronic Acid: Keeps skin hydrated and comfortable beneath the coverage all day long.
• Blur Pigments: Diffuse light to create a soft-focus, airbrushed effect on the skin's surface.

Ingredient Callouts: Free of parabens, sulfates, and phthalates. Cruelty-free.

What Else You Need to Know: Easy Blur delivers the kind of finish that looks like you spent an hour on your makeup — in minutes. The lightweight liquid formula builds from a natural everyday look to full glam without ever feeling heavy or cakey. Niacinamide works underneath to actively improve skin over time, so the longer you wear it, the better your skin looks without it.

How to Use

Suggested Usage:

• Shake well before use.
• Apply to face using a foundation brush, beauty sponge, or fingertips.
• Blend from the center of the face outward for an even, airbrushed finish.
• Build coverage by layering in targeted areas.
• Pro tip: Set with a translucent powder to extend wear and lock in the soft-focus finish.