About the Product

What it is: A creamy, gentle hydrating shampoo with Aloe, Honey, and Coconut Oil that softly lathers to cleanse and remove buildup and dirt without stripping moisture, leaving wavy, curly, and coily hair feeling healthy, hydrated, and beautifully clean.

Item Form: Shampoo | Hair Type: Fine, Medium and Thick | Hair Texture: Wavy, Curly and Coily | Color Safe: Yes

What Else You Need to Know: Formulated specifically for wavy, curly, and coily hair that needs moisture as much as it needs cleansing, the PATTERN Hydration Shampoo delivers a gentle yet effective wash that removes buildup and dirt without disrupting the hair's natural moisture balance. Free from parabens, sulfates SLS and SLES, phthalates, mineral oil, and a full list of harmful ingredients, it is a clean, consciously formulated shampoo that leaves hair feeling completely clean, detangled, and deeply hydrated after just one week of use.

Why It Works — Key Ingredients:

• Aloe and Honey: Natural humectants that attract and retain moisture in the hair shaft, delivering immediate hydration and a soft, smooth feel from the very first wash.
• Coconut Oil: Seals in hydration and nourishes the hair from within, reducing moisture loss and leaving curly and coily strands feeling supple, defined, and frizz-free.

Ingredient Callouts: Aloe. Honey. Coconut Oil. Sulfate-free. Paraben-free. Phthalate-free. Mineral oil-free. Gluten-free. Cruelty-free. 97% felt hair feels completely clean after 1 week.

What It Does:

• Gently cleanses and removes buildup and dirt without stripping moisture
• Deeply hydrates and softens wavy, curly, and coily hair with every wash
• Helps detangle hair during washing for easier styling after rinsing
• Free from sulfates SLS and SLES, parabens, phthalates, and mineral oil
• Leaves hair feeling healthy, hydrated, and completely clean
• Gluten-free and cruelty-free

How to Use:

• Apply to wet hair and work into a gentle lather from roots to ends.
• Massage into the scalp and through the lengths of the hair.
• Rinse thoroughly with water.
• Follow with PATTERN Conditioner or a deep conditioning treatment for best results.
• Use regularly as part of your wash day routine.

Ingredients: Please consult the packaging of the product purchased for the full and exact ingredient list, as formulations may be subject to change.

This list of ingredients may be subject to change. Please consult the packaging of the product purchased for the exact ingredient list.