About the Product

What it is: A moisturizing, color-protecting shampoo with Jojoba, Green Tea, and Sage that deeply nourishes and softens medium to thick, dry hair, protects and enhances color vibrancy, and delivers 75 or more shampoos per bottle thanks to its highly concentrated formula.

Item Form: Liquid Shampoo | Hair Type: Medium and Thick | Hair Texture: Straight, Wavy, Curly and Coily | Color Safe: Yes

What Else You Need to Know: The Pureology Hydrate Shampoo is a salon-quality, sulfate-free formula designed for medium to thick, dry hair that needs deep moisture and color protection in equal measure. Its highly concentrated formula means each bottle delivers 75 or more shampoos, making it an exceptional value for a premium hair care product. Vegan, cruelty-free, and packaged in recyclable packaging, it is a consciously formulated choice for dry, color-treated hair that deserves lasting hydration and vibrant, protected color.

Why It Works — Key Ingredients:

• Jojoba: A natural emollient that closely mimics the hair's natural oils, deeply moisturizing and softening dry strands while adding a healthy, natural-looking shine.
• Green Tea: Rich in antioxidants, it promotes a healthy-looking scalp environment and protects hair from environmental stressors that can dull color and weaken strands over time.
• Sage: Supports healthy hair follicles and adds a refreshing, aromatic quality to the formula, contributing to a balanced, nourished scalp with every wash.

Ingredient Callouts: Jojoba. Green Tea. Sage. Sulfate-free. Paraben-free. Vegan. Cruelty-free. Color-safe. 75+ shampoos per bottle. Recyclable packaging. For medium to thick dry hair.

What It Does:

• Deeply hydrates and softens medium to thick, dry hair with every wash
• Protects hair color and enhances vibrancy with a sulfate-free formula
• Delivers 75 or more shampoos per bottle thanks to a highly concentrated formula
• Nourishes the scalp with Green Tea and Sage for a healthy, balanced base
• Vegan, cruelty-free, and free from a full list of harmful ingredients
• Packaged in recyclable packaging for a more sustainable wash day

How to Use:

• Apply a small amount to wet hair and work into a lather from roots to ends.
• Massage gently into the scalp and through the lengths of the hair.
• Rinse thoroughly with water.
• Follow with Pureology Hydrate Conditioner for best moisturizing results.
• Use regularly as part of your wash day routine for dry, color-treated hair.

Ingredients: Please consult the packaging of the product purchased for the full and exact ingredient list, as formulations may be subject to change.

This list of ingredients may be subject to change. Please consult the packaging of the product purchased for the exact ingredient list.